Harlam has held senior marketing roles at U.S. companies such as CVS Health, BJ’s Wholesale Club and Swipely.
Hudson’s Bay Co. is naming Bari Harlam as its new chief marketing officer.
Harlam has held senior marketing roles at U.S. companies BJ’s Wholesale Club, Swipely and CVS Health, where she built and launched the pharmacy’s loyalty program.
HBC says Harlam will help the retailer because of her experience in data-driven customer insights, digital marketing, social media and e-commerce.
HBC says Milton Pappas, who previously had Harlam’s job, has left the company.