The chain originally hinted at a name change on Twitter at the beginning of June, as it first revealed the “IHOb” name. One week later, on June 11, the company officially announced the change.
The name-change move accomplished what appears to have been its core goal: It got people talking. IHOP’s Word of Mouth Score rose in the week following its announcement, according to YouGov, which tracks the perception of more than 1,500 brands daily through its BrandIndex.
However, IHOP’s rebranding effort did not create a significant increase in the company’s purchase consideration, which measures the likelihood of consumers eating at a particular restaurant chain, YouGov found.
Just as reactions were mixed to IHOP’s original name change, there has also been a variety of comments with this switch back, ranging from appreciation to sass.
Though the company has officially changed its name back to IHOP, it confirmed on Twitter that it will still be selling its new burger line.