The last thing anybody wants is to buy a family cottage and find out it’s infected, says cottage owner Matthew Swan.
Swan believes the water-only access may be discouraging some buyers. But he wants them to know that the Lindhill Island location is actually an advantage in these uncertain times.
“Zombies can't swim because they're full of holes so they walk along the water. It slows them down and gives you a little more time to prepare,” he said.
A former journalist, this isn’t his first attempt at unconventional sales tactics. When he started his adventure travel company, Swan organized a golf trip to the North Pole.
“We had a piece of indoor-outdoor carpet. We laid it down and we played a hole in each of the five countries that meet at the top of the world,” he said.
He says that he tries not to pay too much attention to zombies himself. But they are a popular culture reality.
Swan took his billboard down for the winter because the cottage is snowbound. But he is already searching for a new location to post his sign along Highway 11 with hopes of resurrecting it some time in April.
He bought the renovated, 1960s-built cottage on roughly three acres about five years ago. It was supposed to be a family retreat but his children work in his travel business and summer is their busy season so they haven’t used it as much as he had hoped.
“It just doesn’t seem like it’s the right fit for us going forward,” he said, adding that he owns another property in Gravenhurst.